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Platform Take Rates Hide 30% of Advertising Costs
Platform take rates only tell half the story. Mandatory advertising costs add 15-30% to total marketplace fees beyond published commission rates.
Apr 76 min read
Platform Strategy Metrics: Why Digital Ecosystems Are Entering Their Post-Scale Era
Platform strategy metrics like DAU and GMV became unreliable predictors of sustainable value after 2020. New frameworks focus on ecosystem depth over scale.
Nov 25, 20254 min read
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