Creator Commerce

The platform business model that powered the last decade of internet growth is fundamentally broken. Network effects weaken at scale. Multi-homing destroys lock-in. Algorithmic discovery replaces social graphs. Yet most companies still optimize for user growth and transaction volume. Here's what strategic operators should measure instead.

Does a trending hashtag equal a real movement? Can a viral video substitute for a town hall meeting? Is digital activism a modern revolution, or is it just old-school community organizing in a faster, more chaotic wrapper?

Not long ago, memes were the currency of internet subcultures. Pixelated, absurd, and largely apolitical. Today, they are potent tools of community organizing. For activists, memes have become a high-speed delivery system for identity, solidarity, and defiance. They can make a movement feel accessible and immediate, but they also carry the risk of flattening complex issues into shallow punchlines.

What happens when a protest in Lagos can be organized by someone in London? Does a shared hashtag create a truly shared struggle? Has the internet erased the borders for community organizing, or has it just drawn new, more complicated battle lines?