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SaaS Now Spends $2 to Earn $1 of ARR
The New CAC Ratio hit $2.00 in 2024, revealing a fundamental breakdown in SaaS acquisition economics. While companies cut spending and talked efficiency, customer acquisition costs rose 14% year-over-year. This isn't a temporary dip, it's a structural shift that's forcing a complete rethink of how SaaS companies grow.
Aug 26, 2025
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